Nowadays, prospective dental patients will search online for a good dentist. They usually want an office that’s close to their home or work, along with a dental practice that can meet their needs—from preventative care, restorative care, pediatric dentistry, and more.
So, how do you turn a prospective patient into a customer for years to come? We believe having a good dental website that showcases your services, specialties, and staff is key to your success.
Today, we’ll share our dental website requirements and best practices to attract new patients and help them find what they need before they step foot in your office.
Dental Website Requirements
Responsive Web Design for Dental Websites
Nearly 53% of all website traffic comes from a mobile device, compared to 47% from a desktop or laptop computer (as of May 2022). That’s why responsive web design is essential to the success of your dental website and business.
Responsive web design aims to make your web pages render well on a variety of devices—including desktops, laptops, tablets, and smartphones—as well as browsers and screen sizes. It helps current and prospective patients find what they need in a way that’s easy to view and understand on any device.
Webresults Health offers custom dental website design and development, web hosting and search engine optimization with patients in mind. Contact us today to learn more about our process and expertise with responsive design.
Search Engine Optimization (SEO) for Dental Websites
Being recognized as the best dentist in your community is no longer “good enough.” If you aren’t promoting yourself online, you could be losing prospective patients…and even financial profits down the line.
Take a moment to do a quick search of “Best Dentists Near Me” on Google, Bing, or Yahoo. What do you see? Is your dental website listed in the search results? Whether it’s featured near the top, bottom, or somewhere in between (or worse, not at all!), you’ll likely find dozens of other dentists in your area. These same dental practices are competing with you for new customers.
So, how do you set yourself apart from other local dentists to attract prospective patients? The answer is search engine optimization (SEO).
SEO is the process of improving the quantity and quality of your website traffic from search engines (like Google, Bing, and Yahoo). SEO is a web strategy that targets unpaid traffic rather than paid traffic, making it a cost-effective option for marketing your business online.
Need help with SEO? Engage with Webresults Health today to discover how we can help boost your dental website traffic to attract new customers in your area.
Good Dental Web Pages & Topics
Your SEO strategy thrives on the content that’s featured on your website, so it’s important to promote popular dental topics with good keywords and targeted pages to help boost your website.
A blog and news section are also a plus, because you can publish relevant topics and answer popular questions, while ranking higher on search engines.
What dental web pages and topics are the most important ones? Read on below to learn more about dental website best practices. Need help building a great dental website? Contact Webresults Health to get started today.
Dental Website Best Practices
These days, having a good dental website isn’t enough to attract new patients to your practice. It needs to be a great dental website, backed by responsive web design, SEO, and good dental content and web pages. (See our portfolio of featured healthcare websites, including Midwest Dental.)
To help you determine which pages to feature on your dental website, try to answer some of these questions:
- Do you specialize in general, cosmetic, or pediatric dentistry?
- Do you accept dental insurance and/or self-pay patients?
- Is your staff more experienced than other dental practices in the area?
- Do you periodically offer new patient specials?
- Do you have a database of good client testimonials you’d like to feature?
All of these are good examples of how to categorize dental content across your web pages. But instead of housing all of this information on your home page or a few pages, consider developing a separate page for each topic.
Below, we’ve outlined the most important web pages for dental websites.
Dental Care & Services
New dental patients usually know what kind of service they want or need before they land on your website—from preventative and restorative care to pediatric care and more.
It’s important to create web pages that make it easy to find the information they need. Instead of listing out dental care and services on a single page, consider separating pages to:
- Go into more detail on each service and its benefits
- Showcase why your dentist(s)/dental hygienist(s) are the best in your area
- Promote more dental keywords
- Create landing pages for marketing and social media campaigns
- Capture more website site visits, since focused pages rank higher on search engines (i.e., Google, Bing, Yahoo)
Want to make an impact with your dental services page? Contact Webresults Health today.
Once a new patient has discovered your website and services, they’ll be interested in how much their exam or procedure will cost them. They’ll also want an easy way to submit their payments.
Feature a “Payment Methods” page on your website to help:
- Reduce call volume with questions like, “Is my dental insurance accepted?”
- Save your staff time explaining how much the dental procedure will cost, the insurance or credit process, self-pay schedule, etc.
- Avoid the frustration of trying to locate information on your home page or from a single page of text
- Answer questions about Medicaid, Care Credits, and other specialized dental plans and services
- Introduce how they can pay (credit card, check and/or cash), with options to submit a payment online
Be sure to include the best way to contact your office on this page, too, whether through a website form, email, or calling the office directly.
Contact Webresults Health to design your payment methods webpage.
New Patient Offers
Do you offer new patient specials for their first exam or service? If so, a “New Patient Offers” page is the best place to feature this information and attract clients who may be patients for years to come.
Make your new patient specials page easy to understand. Feature things like:
- What’s included? List out what they’ll receive with the offer, like an exam, cleaning, and x-ray.
- How much will they pay? Be clear and upfront. Avoid hidden fees.
- How do they schedule? Make it easy for them to make an appointment and use the discount on their first visit.
Creating a separate page for new patient offers provides a landing page for digital and printed marketing campaigns, while also encouraging users to browse other areas of your website.
Need help designing a landing page for new patient offers? Contact Webresults Health today.
The “About Us” page is an easy way to introduce yourself online, make them comfortable with your crew, and convince them why to visit your practice for their dental needs.
In the “About Us” section, be sure to include:
- Headshot or lifestyle photo
- Dental experience
- Personal interests
- Where they’re from and where they live now
Each one of these interest points builds trust between patients and your staff.
Contact Webresults Health for help creating and designing staff member bios on your website.
Do you prefer to be contacted by phone, email, or via web form? List all options on your “Contact Us” page to make it easy for new patients to direct their questions or schedule a dental appointment.
It’s important to be accessible, even outside of your office hours. Consider adding an emergency line, if different from your office line, in the event of a dental emergency.
Need help designing your contact page? Contact Webresults Health today.
Location(s) & Hours
Be sure to help new patients find your dental office location and hours, too:
- Feature your exact location. Include the street address, city, state, and zip code.
- Consider embedding a Google map so prospective patients can see where your office is in relation to where they live and work.
- List out your hours for each day. If your office has consolidated hours or is closed on the weekend or a weekday, make it obvious.
- Consider adding directions from major highways or interstates if your location is difficult to find by GPS.
The easier you make it to find this information, the more likely current and prospective clients will schedule an appointment.
Contact Webresults Health to get started.
New Patient Forms
Do new patients need to fill out paperwork before their first visit? Consider adding a page where they can access paperwork online, which will save your customers and staff time when they check-in.
If you require them to bring their ID and past dental records for their visit, be sure to mention it in this section, too.
Need help making your forms and policies accessible to new dental patients? Contact Webresults Health today.
Patient Reviews & Testimonials
Do you have a database of good client reviews or testimonials? If your patients are happy with their dental experience, use your website to promote about it.
The “Reviews” pages on your website are a helpful way to show prospective patients what to expect before they visit. It’s also a great opportunity to add keywords to your website to boost your rankings (SEO) on search engines.
Contact Webresults Health for more information on how to leverage patient reviews and testimonials to increase traffic to your website.
Webresults HealthTM Will Build a Great Dental Website
At Webresults Health, we recognize your job is to focus on the patients you serve, and it’s our job to develop custom websites and marketing services to make your life easier.
With over a decade of experience, we can help your dental business grow digitally. As a top-rated Tampa marketing agency, we have multiple client success stories in the areas of SEO, paid search, and conversion rate optimization (CRO).
Our experienced team at Webresults Health offers custom website design and development, web hosting, and search engine marketing services to the dental industry and other healthcare facilities and clinics nationwide.
Visit Webresults Health to:
- Learn about web design for the healthcare industry
- Read some of our customer reviews
- See examples in our portfolio
- Contact us for more information
“We have been extremely impressed with Webresults Health since we began using them three years ago. Jonathan and his team are extremely thorough, responsive, and professional. Without question they value their customers, big or small, working diligently to ensure their satisfaction and that shows in their performance. We highly recommend their company for web development, hosting and all other services they provide!”
— Greg L., Healthcare Client in Tampa, FL